SMM. UX. PPC. SEO. Navigating digital marketing can leave even the most ambitious professionals wondering: Would I be better off handing some or all of this to outside experts?  

It’s no one’s favorite debate, we know. In an ideal world, we’d all be masters of every aspect of our lives and business, with free time to match. Here at Weidenhammer, our prospective clients are generally businesses who want to keep marketing in-house in efforts to reduce spending…but who see market share and competitors passing them by, usually for one of two reasons: They don’t have the know-how needed to tackle the full scope of today’s digital marketing on their own, or (less frequently) they are equipped, but don’t have the bandwidth.

Cue Weidenhammer.

In business since 1978, Weidenhammer is a full-service digital agency with omni-channel expertise. For some clients, we function as their dedicated, full-time, outsourced digital marketing team, as embedded in company culture as they want us to be. For others, we’re a strategic partner filling in gaps in skills. Whatever the specifics, organizations work with us for a few good reasons:

Reason 1: 360-Degree Marketing Expertise

Like we mentioned above, most organizations that outsource digital marketing to Weidenhammer know just enough about digital marketing to be dangerous (they’re often really good at one or two aspects of it). However, they don’t have the complete range of skills needed to execute on all fronts, limiting their ability to launch successful campaigns or strategies, measure results, and stay abreast of changes.

Our team at Weidenhammer, meanwhile, has a combined 100+ years of experience across dedicated skill sets including data and reporting, website development, creative design, PPC , SEO/SEM, and everything in between. We work on dozens of web projects every year and keep our clients on the cutting edge not only of modern UI/UX and SEO for Google ranking, but a growing number of regulatory considerations, including website security and website design accessibility.

The best part? Our team is hugely collaborative, so each Weidenhammer project benefits from omni-channel marketing perspective and influence. Consider a recent experience with one of our longstanding clients – a medical device company:

After being acquired in 2023, the business wanted to rebrand and update its website to better reflect the new holding company’s target demographic, and the way they’d likely search for products.  

Our team of Weidenhammer designers, developers, digital marketers, and SEO specialists came together to rework the site for smarter organization and flow. Now, products are strategically funneled into care setting categories as opposed to simple product categories. To reduce risk of a drop in domain authority and great SEO, we also reworked product pages into simplified, responsive templates that live behind QR codes found on the products themselves. Nurses and other healthcare professionals can now scan the QR code to readily access the product’s technical manual, training videos, and FAQs. To monitor all of this, Hammer Marketing provides a multi-page report that documents all site interactions, pulling integrations from Google Analytics 4, Tag Manager, paid and organic social, GoToWebinar statistics, PPC campaigns, and literature downloads.

Throughout this process, as with every client, we pride ourselves on being not just experts but true consultants, constantly proactive and thoughtful about what’s next for this business and changes in their industry and their own company. Roadmaps, quarterly business reviews, feedback, and constant communication ensure that we quantify and gauge successes and strategically build on them.

Reason 2: Flexibility and Savings

No bluffing: Weidenhammer won’t be your smallest budget line. But like all investments, actual cost is relative to returns – and here, returns are usually many, thanks in large part to efficiency and economy of scale that’s part and parcel with working with our multi-faceted team. There’s a good chance, for example, that your business’s entire website can be designed and developed for much less than what you’d spend on one full-time in-house developer. Another example: An ongoing retainer with Weidenhammer to boost your business’s lead generation and sales can be a smaller investment than hiring just one internal entry-level marketer.

Another form of savings that can also be a game-changer: Time savings.

Amidst today’s economic uncertainty, most companies – and mid-market companies and small businesses especially – are running lean, looking to take on minimal risk while executing at a high level and reaching ambitious goals. Tapping Weidenhammer to take care of specific tasks, campaigns, or even larger marketing strategies frees up valuable time and bandwidth at every turn (just one example – no more time spent hiring and onboarding that costly internal marketing hire!). Hand marketing to us and your internal resources can focus on other key areas of business growth. You gain flexibility, too. Because our team offers a near-infinite array of skills far surpassing what you’d get with one or two in-house employees, we can be agile, adjusting your strategy and test new tactics as needed.

Want to hear the final three reasons businesses hire us? Tune into Part 2. Heard what you need to hear – and ready to make Weidenhammer your best marketing decision yet? Let’s Connect.